| ZOEMAIL TEAMS WITH ARISING GROUP TO CURE THE SPAM PLAGUE
Partnership Around Technology Developed by AT&T Labs Can Solve Worldwide Unsolicited Email Crisis February 10, 2004 New York, NY – ARISING Group, Inc. , today announced its partnership with ZoEmail, LLC , to launch a new e-mail service that completely stops spam and gives e-mail users control over what lands in their inbox. Heralding a death sentence to the rising tide of spam that is plaguing almost every e-mail user, the ZoEmail service is based on patented technology developed by AT&T Labs and adapted for consumer use by the ARISING Group. Joel D. Tucciarone , Chairman & CEO of ZoEmail, and founder of parent company Zoëtics, stated today, "ZoEmail represents a unique solution that brings together a top-of-the-line webmail application and patented anti-spam technology acquired from AT&T Labs. That technology was the foundation on which we built ZoEmail, a webmail service that not only eliminates spam but that average people can utilize with ease!" ZoEmail works by adding a unique "key" automatically to the ZoEmail sender's e-mail address. This key is a set of letters and numbers that gives the recipient permission to send e-mail back to the ZoEmail user. Messages sent without a valid key are not accepted by the ZoEmail inbox. ZoEmail's key approach is unique - it prevents spam by looking at the "To" field of an e-mail, rather than the subject, the text or the "From" address. ZoEmail Keys instantly defeat common spam tactics and keep the user in control of their inbox at all times. They can be shared easily with friends, colleagues, online newsletters and shopping sites, allowing legitimate senders access, while keeping spam out. ARISING was brought on board early in the project, to build the technical infrastructure for ZoEmail. According to Mike Oyster , President of ZoEmail, "We were seeking a partner that had experience engineering complex software applications, and the ingenuity to integrate that with a brand new technology. Jeff Huang brought together an ‘A+' team to work in close partnering on ZoEmail. It was this relationship that has made the difference." "More than half of the e-mail messages sent today are spam," said ARISING's President and ZoEmail Cofounder Jeffrey Huang . "So we were excited to have the opportunity to provide users everywhere with a groundbreaking solution. Joel's team provided us with hard facts about what consumers want. We were able to take that information and combine it with the technology to create a webmail service that provides the best spam protection available, without sacrificing the fun, features and simplicity of regular e-mail." In bringing together the team to build ZoEmail, Huang reached out to Chester Chee, who had been a lead developer for one of the world's largest trading exchanges. Mr. Chee agreed to lead the ARISING technical team as Director of System Development for ZoEmail. "ZoEmail is a true collaboration of the technical "geeks" with the marketing "gurus," said Mr. Chee. "We took a powerful technology platform and created a consumer-friendly webmail solution that has worldwide application. It holds potential for all users of email to finally have a clean inbox — without the hassle and time waste that spam has created." Said Tucciarone, "ZoEmail is the definitive answer to inbox privacy which has so far eluded filters and other partial anti-spam solutions." The ZoEmail service is now available universally for less than $1.00 per month at www.zoemail.com . For the latest news on ZoEmail, go to the ZoEmail Newsroom . About ZoEmail ZoEmail, LLC (www.zoemail.com) is a NewYork-based, privately-held company introducing an effective solution for stopping "spam." Known as ZoEmail, the next generation Webmail gives e-mail users the power to stop all spam from reaching their inbox. At the heart of the service is "key-based," Total Inbox Privacy™ technology acquired from AT&T Labs and exclusively brought to market by ZoEmail, LLC. By combining this technology with a powerful Webmail system, ZoEmail gives users the experience of a clean, functional inbox free of spam. The company, through its ZoEmail service and other messaging applications in development, is dedicated to creating "A Better Life Online™" — with greater safety, security and privacy for Internet users. About ARISING ARISING Group, Inc. (www.ARISING.net) is a NY-based managed solutions provider with experience in delivering multi-service systems integration solutions to financial, healthcare, educational, and government institutions. ARISING Group was instrumental in the development of ZoEmail's webmail application, and continues to improve, test and certify the system. ARISING's team of business strategists, information architects, web designers and engineers ensure a smooth, secure internet experience for all ZoEmail users. In addition to rapid prototyping and day-to-day technical operations, the ARISING team is working with ZoEmail to develop further applications. About Zoëtics Zoëtics, LLC is an industry leader in the creation and optimization of new products and services, direct-to-user businesses, e-persuasion systems, marketing processes, metrics and valuation methodologies. Led by Joel Tucciarone, the Zoëtics team has more than 20 years of experience in successfully introducing new consumer and technology products to the public. Zoëtics has created, launched and expanded brands and relational marketing® programs for many Fortune 500 and Fortune 1000 companies including AT&T, Avon, Kodak, KPMG, Philips Electronics, Procter & Gamble and Time Warner. Among the first to recognize the burgeoning problem of spam, the Zoëtics team acquired the patent for AT&T Labs's breakthrough anti-spam technology, and laid the initial foundation for the ZoEmail webmail solution. |
