Joan Wong
All new projects and client innovations entail specialized packaging and presentation to every stakeholder and constituent at the client so as to assure that the innovation is fully understood and utilized across the entire enterprise.
This challenge entails internal corporate communications as well as external consumer marketing, public relations and even investor relations. The look, feel, utility and user friendliness of a new project requires keen creative skills as well as a sensitivity to cultural, language or even political nuances which may exist for the client.
Joan Wong joined our Group in 2005 to lead the marketing and design team. Her initiatives established a quality assurance program for all web design projects, including web usability, search engine optimization, web standards compliance, testing and debugging. Ms. Wong also developed marketing and web positioning strategies for internal and external clients to improve user experience and customer loyalty over the Internet.
Ms. Wong uses her expertise in art and communications to produce the right combination of images, colors and text to focus clients’ message and brand, and reach their targeted audience. Ms. Wong oversees the design and development of corporate web sites, content management systems and graphic user interfaces (GUI). Her excellent writing skills and command of several languages gives Joan the ability to craft just the right message to attract the attention of search engines and customers.
As a marketing professional with a lifelong interest in the fine arts, Ms Wong was born in Tahiti and raised in Malaysia and New Zealand where she developed an appreciation for the beauty and balance found in nature. This eventually led her to study fine arts at the New York Institute of Technology in New York City where she earned a BFA in Computer Graphics and Animation followed by graduate studies in Communications. During her years in college Ms. Wong began her professional career by designing and implementing corporate websites and consulting on Search Engine Optimization (SEO), and Web Marketing. She is frequently asked to speak and present on the topics of Web 2.0, Search Engine Optimization and Social Media Marketing.
