Case study: Streaming Quote System and Interface

Client

Discount Brokerage Firm

Project

Design and Build Online Trading Infrastructure

Executive Summary

An established discount brokerage firm decided to grow their business by taking their services online. The ARISING Group was chosen as the system architect. The ARISING Group designed and built a fully functioning and award-winning online trading system. The resulting system was given an award as one of the top 3 systems in the country by online trading reviewer, Gomez.com.

Because of the ARISING Group’s involvement in our technology, Firstrade has been ranked among the top online brokerages for ease of use, accuracy, and speed of transaction.

– John Liu, Founder & CEO, Firstrade.com

Business Challenge

The client’s president surveyed and analyzed his competitive landscape and realized that he would need to move his operations online in order to achieve his aggressive growth plans. Also, unless he moved quickly, he risked losing customers to trading firms that were already online. The ARISING Group needed to create an attractive, secure, user-friendly site that functioned within the strict guidelines of the Securities Exchange Commission.

How ARISING Helped

The ARISING Group assessed the client’s needs and their understanding of best practices in the online trading world. Next The ARISING Group teamed up with the client to design, build, test and launch the system. The ARISING Group also provided support and training during the initial period of the user learning curve.

ARISING provided

  • A solid platform for multi-functional trading system
  • A secure ether-environment that fosters customer trust
  • A back-end trading linkage with multi-currency capability
  • A highly interactive web tool with streaming quotes

Value Delivered

The client realized a tenfold increase in their daily volume of trades in the first year. The ARISING Group’s award winning design improved the client’s image and brought an increase in traffic to their site and positive reviews from major publications including: SmartMoney, Consumer Reports, Crain’s NY, Gomez.com, etc.