Case Study: Counterfeit Investigation


A Competitive Intelligence Firm


Web Investigation

Executive Summary

A Competitive Intelligence company needed assistance investigating suppliers of a counterfeit pharmaceutical product in Asia. The project required knowledge of several Asian languages, primary and secondary research, and an understanding of the competitive intelligence cycle. The ARISING Group searched every variation of the drug’s brand name, pharmaceutical name and chemical compound on internet domains throughout Asia and produced names, addresses and phone numbers of the offenders which were turned over to the pharmaceutical company’s General Counsel for action.

Business Challenge

A major pharmaceutical company was concerned about an influx of counterfeits of one of their most important products. The fakes not only cost the company in terms of sales, but also contained unknown chemicals that could cause physical harm if ingested. They engaged a leading competitive intelligence firm to locate the source of these fakes. With a limited budget and schedule, the ARISING Group needed to organize a team of multilingual researchers to identify and locate the sellers and hopefully the producers of the counterfeit product.

How ARISING Helped

The ARISING Group investigative team prepared a research plan that included search terms, targets and translations in the local languages. The ARISING Group then searched sites in Malaysia, Indonesia, Taiwan, Singapore and Hong Kong and located names, addresses and phone numbers of several suppliers and distributors. A detailed report including the original language content, translations and appropriate screen shots was compiled and delivered. Attorneys for the pharmaceutical company used this evidence to initiate legal and criminal proceedings against the offenders in Asia.

ARISING provided

  • Thorough research and translation of foreign web content
  • Identification and locating of criminal offenders
  • Delivery of detailed custom reports
  • Clear evidence to support the litigation team

Value Delivered

Sources of dangerous bogus medicine were uncovered and quality reports delivered. Client estimated that the pharmaceutical company will save millions of dollars from lost sales and defending against injury lawsuits resulting from the bogus drugs.


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